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Brand Activations · Experiential Marketing · NYC

Brand activations New York
actually lines up for.

For the agencies, brand marketers and event planners running New York's launches and activations: a fully branded photo experience — glambot, 360, AI trading cards, custom step-and-repeats and shareable content with built-in lead capture. Insured, COI-ready, and trusted by the brands that set the bar in New York.

Built For Brands & Agencies

The experiential-marketing partner for New York's biggest moments.

Product launches, sponsorship activations, conferences, galas and university events — we design the whole branded experience around your campaign, run it insured in any NYC venue, and turn every guest into a shareable impression and a captured lead. Built for the agencies, brand marketers and planners who need it to look right and run itself.

Custom-branded, end to end

Your step-and-repeat, overlays, card art, backdrop worlds and end cards — matched to the campaign deck, not a stock library.

Content + leads in one step

Guests get on-brand photos, GIFs, AI cards and reels instantly; you get an email-gated gallery that builds a list while it delivers content.

Insured for every NYC venue

COI ($1M / $2M, venue named as additional insured) out ahead of load-in, dock and freight handled — Javits, Class A towers and union houses included.

Case Studies · Real Activations

Brands we've turned into experiences.

Real work, real output — every photo below is from an actual DigiBooths activation. Each one: the brand, what we built, the booths we ran, and how the moment paid off.

Nike × LEGO

A co-branded Nike × LEGO experiential activation — two of the world's most recognizable brands sharing one branded photo experience, with custom overlays, a branded set and instant, on-brand shareables engineered to travel across the feed.

Event photos to come — this Nike × LEGO activation is confirmed in our roster; we're sourcing the on-site gallery + highlight reel to feature here.

New Era × Dick's Sporting Goods

An NFL Draft cap activation — a branded step-and-repeat, live New Era cap display and instant shareables that turned every fan into an impression on the feed.

The V Foundation for Cancer Research

The V Foundation's “BOO-YAH” gala in New York City — an ESPN-founded, Jim Valvano legacy fundraiser for cancer research. We ran an open-air booth against the foundation's branded backdrop in an ornate Manhattan ballroom, delivering upscale, on-brand portraits and instant, email-gated shareables that turned a black-tie room of donors and notable guests into content and a captured list — all in service of Victory Over Cancer®.

Vox Media × Heinz

A 'Draft Pick' AI trading-card activation — guests became collectible, brand-styled cards against a Heinz step-and-repeat, printed and shared on the spot.

Pittsburgh Steelers

A stadium-scale fan activation — a branded backdrop, high-throughput booth and operator crew capturing thousands of fan portraits across a game-day crowd.

Carnegie Museum of Art · Tepper Gala

A black-tie museum gala — an editorial glam booth against the museum's ornate gold hall, delivering upscale portraits worthy of the room.

Laura Geller Beauty

A beauty-brand pop-up — a white-booth activation against a branded logo wall with an email-gated instant share that built the brand's list as it delivered content.

Veterans Place · Little Caesars Love Kitchen · NFL

A community activation tying an NFL moment to the Little Caesars Love Kitchen — a branded backdrop and instant portraits for a cause-driven event.

100+

Brands, sponsors & institutions activated

5

Boroughs covered, one insured crew

Instant

On-brand content + email-gated lead capture

The Premium Wedge

The glambot is what makes an activation go viral.

The cinematic, red-carpet robotic arm that sweeps slow-motion hero shots of your guests — the premium centerpiece brand and agency buyers actually want. Pair it with the 360 for the social-first content that carries your logo across the feed.

Red-carpet, celebrity energy

A slow-motion hero shot that makes every guest feel like the moment is about them — the shareable that defines the activation.

Built for launches, galas & award-show energy

The premium product for luxury brand launches, sponsor activations and black-tie rooms — matched to your branding end to end.

Instant, on-brand, shareable

Branded overlays and end cards, delivered to guests on the spot with the same email-gated lead capture as the rest of the lineup.

FAQ

Brand activations, straight answers.

What is a brand activation photo booth?

A brand activation photo booth is a fully branded photo experience built around a marketing campaign rather than a generic party rental. Everything — the step-and-repeat, on-screen overlays, backdrop worlds, GIF templates and gallery page — wears your brand, and the instant share is gated behind an email or short form so the activation captures leads while it delivers content.

Do you run experiential marketing activations across NYC?

Yes. We build and run branded photo experiences for launches, sponsorship activations, conferences, galas and university events across Manhattan, Brooklyn and Queens with one insured crew — from Midtown white-box spaces to Javits, Class A towers, union houses and rooftop venues.

Which booths work best for a corporate event or brand activation?

For launches and activations, the glambot (the premium, viral red-carpet product), the 360 (social-first branded video), the AI trading-card booth or a high-throughput selfie booth. For galas and receptions, the glam booth for polished portraits or the mirror booth for a big crowd. We recommend the mix in your proposal based on the venue and goals.

Are you insured and COI-ready for NYC corporate venues?

Yes. We carry the limits corporate venues expect ($1M per occurrence / $2M aggregate) and name the venue and building management as additional insureds with their exact required wording, submitted ahead of load-in. At union venues we coordinate freight, electrical and rigging within the venue's labor rules.

Can the activation capture leads for our brand?

Yes — it's the point. We gate the instant digital share behind an email or short form, so every guest who uses the booth becomes a captured contact tied to your event. Afterward you get the list, a branded gallery, usage data and a clean set of logo-on-every-image assets your team can reuse.

Trusted By

The brands that book us.

NYC Brand Activations

Planning an activation, launch or sponsorship?
Request a proposal.

Tell us the brand, the venue and the moment — we'll design the experience, handle the COI, and make sure every guest leaves as content and a captured lead.

  • Fully branded experiences — custom booths, step-and-repeats, AI trading cards and on-brand overlays built to your campaign.
  • Content + lead capture — shareable clips to the feed in real time and guest data captured for your CRM.
  • Insured for every NYC venue — COIs, dock-ready load-ins and crews who know Manhattan, Brooklyn and Queens freight rules.
  • In-borough, not driving in — based in Midtown, so we're a fixture at the city's launch-and-activation spaces.
Booths / experiences you're interested in